British watch brand Sekonda has launched its first smart ring. The £79.99 ring tracks heart rate, sleep, stress and activity, and requires no subscription.

Sekonda is selling the ring in gold and silver across six sizes. The ring includes 5-7 days of battery life, 50-metre water resistance and a portable charging case. After expanding into affordable smartwatches, this is Sekonda’s first entry into novel wearable form factors. 

What £80 gets you in a wearable

The Sekonda Smart Ring tracks classic wearable metrics, including heart rate, resting heart rate, HRV, blood oxygen, respiratory rate, skin-temperature trends, sleep, stress, steps, distance, calories, and workouts. Sekonda also includes menstrual-cycle tracking, while the companion app surfaces broader outputs such as fatigue, mood, and a vitality index.

Sekonda has not published a detailed sensor stack or validation data. The feature set points to optical sensing, temperature and movement data, but the company does not disclose technical details such as LED wavelengths, photodiode count or motion-sensor hardware.

On paper, most familiar smart-ring metrics are put into a device costing around one-fifth of an Oura Ring 5, which starts at £399. Beyond using Sekonda’s app, which requires no subscription, the Ring also connects to Apple Health and Google Health Connect.

When smart rings become jewellery

The launch falls squarely in Sekonda’s business model. The company is built on “Luxury Looks For Less” watches that borrow the visual language of premium timepieces at mass-market prices. Its smart ring extends a similar approach to wearable health tech that started with smartwatches.

Oura has helped turn the smart ring into something beyond an invisible health sensor. Its design, price and visibility among celebrities and influencers have made it a recognisable wellness accessory, as much as a functional tracker. Sekonda pushes that look and feature set downmarket, potentially bringing wearable tech to a much larger consumer group.