This policy explains what personal data Senseable collects when you visit our website, why we collect it, who we share it with, and what you can ask us to do with it.

We have deliberately written it in plain language. Senseable exists to explain how health devices actually work rather than hide behind jargon, so it would be strange to bury our own data practices in legal fog. Where the law requires a specific term, we use it and then explain what it means.

1) Who we are

• Website: Senseable.xyz
• Joint controllers: DMB Productions & ZofHealth
• Contact: hello@senseable.xyz

We operate the site together, so you can direct any request to either of us.

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2) What data we collect

a) Data you provide

• Newsletter sign-ups: your email address and, if you provide it, your first name
• Contact and partnership enquiries: your name, email address, company, and message
• Anything else you choose to send us

b) Data collected automatically

• IP address
• Device and browser type
• Pages viewed and approximate location at country or city level
• Referring page or source, and basic usage information

We do not ask readers for health information, and we do not collect it.

3) How we use your data

• Operate, secure, and maintain the website
• Respond to messages and manage partnership enquiries
• Send the newsletter you subscribed to, with an unsubscribe link in every email
• Understand which articles people read, so we know what to write next

We do not sell your personal data.

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4) Legal bases for processing (GDPR)

• Consent for the newsletter and non-essential cookies
• Legitimate interests for website security, abuse prevention, and analytics
• Contract, or steps taken before entering a contract, for commercial and affiliate arrangements
• Legal obligations, including Dutch tax and record-keeping requirements

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5) Cookies and similar technologies

We may use cookies for:

• Essential site functions: security, load balancing, and remembering your cookie choices
• Analytics: understanding how the site is used and how it performs
• Affiliate tracking: crediting us when a purchase follows one of our links

Non-essential cookies are loaded only after you accept them. You can change your choice at any time through your browser settings. If you decline them, the site remains fully readable.

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6) Affiliate links and sponsored content

Many product links on this site are affiliate links. If you click one and make a purchase, we may earn a commission at no additional cost to you. The affiliate network or retailer uses its own tracking to attribute the sale and acts as a separate controller under its own privacy policy. We do not see your identity, payment details, or what else you purchased, but only anonymised click and commission data.

Some articles are paid for by a brand. When this is the case, we label the article at the top. Sponsorship buys placement, but it never influences our review of a wearable. No personal data about you is shared with the sponsor, beyond general, anonymised information about our audience.

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7) Sharing your data

We share data with service providers who process it on our instructions, under a data processing agreement:

• Website hosting and platform: Webflow
• Newsletter delivery: Mailchimp 
• Analytics: Google Analytics
• Business email and storage: Google Workspaces

Affiliate networks and social platforms are not our processors. They independently decide what data they collect under their own privacy policies. Otherwise, we disclose personal data only where legally required.

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8) International transfers

Some of our providers process data outside the European Economic Area. Where this happens, we rely on an adequacy decision from the European Commission or Standard Contractual Clauses: approved contractual terms that require the provider to protect your data to European standards.

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9) Data retention

• Newsletter: until you unsubscribe
• Contact and enquiry emails: 7 years, where Dutch tax law requires business records to be kept
• Server and security logs: 90 days
• Analytics: according to our analytics tool settings, 36 months

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10) Your rights

Under GDPR you can:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion
• Object to or restrict processing
• Receive your data in a portable format
• Withdraw consent at any time, including by unsubscribing

Email hello@senseable.xyz, and we will respond within one month. If you are unhappy with our response, you can complain to the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens, at autoriteitpersoonsgegevens.nl, or to the relevant authority in your own country.

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11) Security

We apply reasonable security measures, including HTTPS, two-factor authentication on our accounts, and limiting access to the two of us. However, no internet transmission or storage system can be guaranteed to be completely secure. If a breach is likely to put your rights at risk, we will report it to the Autoriteit Persoonsgegevens within 72 hours and notify you where the risk to you is high.

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12) Links to other sites

We link to retailers, manufacturers, and our social media accounts. What happens on those sites is governed by their own privacy policies, not ours.

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13) Changes to this policy

We update this policy when our practices change, and the date at the top always reflects the latest revision. If a change materially affects your rights, we will explain it on the site and ask for fresh consent where required by law.

Questions: hello@senseable.xyz