Oura is taking another step into healthcare through the CMS ACCESS Model, a new Medicare program designed to support technology-enabled chronic care. From early 2027, eligible Medicare beneficiaries can receive care through Oura partner Counsel Health, with data from their Ring available to clinicians (if they choose to share it).

Oura continues to track familiar metrics like sleep, activity, and cardiovascular signals. Counsel uses that information alongside a patient’s wider health history to help manage conditions such as hypertension, obesity, dyslipidemia and prediabetes.

Counsel clinicians in the Oura experience

Oura and Counsel began working together earlier this year. Eligible Oura members can start a medical consultation from inside the Oura app, first interacting with Counsel’s medical AI and then connecting with a physician when needed.

The Medicare program takes that relationship further. Counsel is now one of the organisations accepted into the ACCESS Model, where participating providers are paid partly according to whether patients improve measures such as blood pressure, weight, cholesterol or HbA1c.

That means Oura data could become part of ongoing clinical treatment. The Ring can help show whether sleep, activity or cardiovascular patterns are changing, while Counsel’s doctors decide whether that information is relevant to the patient’s care and treatment.

Oura moves closer to clinical care

The move follows a wider Oura push into clinical research and healthcare. Oura has already moved its data into Medicare Advantage care pathways, menopause-care platforms, and services supporting people taking GLP-1 drugs.

A clinical-enabling model is emerging. Oura collects health data continuously and helps users make sense of changes over time. When those changes need medical attention, the company increasingly connects users to regulated healthcare services that handle diagnosis and treatment. The app avoids directly providing diagnoses and treatment guidance, areas that require regulatory clearance.

That approach builds on a highly engaged, growing consumer base. In preparation for an IPO, Oura recently disclosed around 85% annual membership retention, giving it millions of users already accustomed to sharing and acting on longitudinal health data.